Campaign Tools > Omni > Send Omni Messages

•Login to the AT&T GSMS web portal using valid credentials.

•Select 'Omni' tab from the menu options in AT&T GSMS and click 'Send a New Omni',

•You will be taken to New Omni order page listing following tabs:

oSummary

oMessage

oDestination

oDelivery Options

Let's start filling each tab to send in our first Omni order.

•Enter the name, description and subject for the voice order:

Name

Name of the order.

Description

Additional information about the message. This field can be left blank.

Subject

The 'Subject' field enables you to quickly identify the message in future (subject can be a maximum of 150 characters).

Omni offers support for multiple message types and delivery to variety of address types under one roof. Select Rich radio buttons from available options. Rich message could be - a well-formatted HTML message or an image, audio, video or text attachment.

oHTML Message - Fill in the message text, including the variable $url where you want the URL to your HTML content to be placed.

oMedia Attachment - Upload the file that you wish to send to your recipients.

Based on the selected destinations and their preferences, rich message can be delivered to SMS (HTML content), MMS, Email or IP Message. Let's take a look at the possible delivery outcomes:

a) Contact Preference not available

Message - type	SMS	MMS	GAMMA	VOICE	VOICE	EMAIL
Address - Type	Mobile number				Landline	Email Address
HTML	With Hyperlink
MEDIA Attachments						With Attacment

b) Contact Preference available

Message - type	SMS	MMS	GAMMA	VOICE	VOICE	EMAIL
Address - Type	Mobile number				Landline	Email Address
HTML Content	With Hyperlink
MEDIA Attachments						With Attacment

Note - MMS delivery supports more than one file to be sent at a time - one of each type i.e. TEXT, AUDIO, VIDEO, IMAGE. When a user specifically selects AT&T GSM as their most preferred delivery method, Omni can send only one attachment at a time.

We recommend filling in the message tab before you start adding the recipient's addresses.

As Omni has the flexibility to deliver the same message content via different delivery methods, it brings in certain support restrictions based on channel types. For example, a rich media message like image or audio cannot be delivered as an SMS. Refer to Omni-Message Handling to read more.

Once you've decided on your message type (plain text/rich media/interactive message/voice), next step is to add the delivery addresses. In order to ensure that the important message reaches your recipients, be sure to check the compatibility table before adding the destinations.

Recipients

Type in initial 3 letters of the contact, group or list's name and a drop-down appears with options with sorting order of the preferred delivery methods of the Contact. We've added icon beside each address to quickly identify whether it is a mobile number, email address, group, contact, list etc.

If the email address shows in the top of drop-down list, that indicates the selected Contact has email as the most preferred delivery method setup in their Contact's Preferences.

Add intended addresses to the destination box to send in your Omni message.

Another options available, to add recipients, is by clicking on the button. This allows users to add pre-configured Groups or Lists.

Only the first 1000 contacts/groups/lists will be displayed (in alphabetical order).

Before you start filling in the delivery options for your Omni messages, please note that certain options may not be applicable for your message. For example, any GAMMA related setting is not applicable if your intended message is not going to be delivered to AT&T GSM.

SEND MANAGEMENT

Delivery Frequency

Select your delivery frequency from the 'Delivery Frequency' drop-down menu. The options are:

•HOURLY, DAILY, WEEKLY, FORTNIGHTLY or MONTHLY - Ongoing; message is sent on the same day/time each week.

•IMMEDIATE - Message is sent immediately.

•ONCE - Message is scheduled for sending at a single specified time/date in the future.

•WEEKDAY - Sent only between Monday to Friday.

•WEEKEND - Sent only on a Saturday or Sunday.

Start Date and Start Time

Start date and start time of the order.

End Date and End Time

End date and end time of the order.

Validity Period

Define the validity period after which the queued messages will not be sent to the recipients.

Timezone

Select local timezone.

Timezone Open Hours

Specifies the times that messages can be delivered (useful if you don’t want to send messages out at night, after work hours etc.) Options include:

•No: Messages can be delivered anytime

•Default: Messages are only delivered between the times specified in the 'Default Timezone Open Hours'.

Registered Delivery

Check this box if you want to receive confirmation that a message has been delivered to a handset.

REPLY MANAGEMENT

Reply To Address Type

Select options from the drop-down menu:

•Email - Reply is sent to both a nominated email address and directly into AT&T GSMS.

•Inbound - Reply to this order will trigger an Inbound message. User must configure the name of the inbound order in the 'Reply to address'. As a preparatory set-up to add Inbound under Replies, user much set-up Inbound before sending a Voice order.

•Inbox - Reply is received directly into AT&T GSMS platform only (not email inbox). Received messages can be viewed in Messages section.

•Mobile - Reply is sent to both a nominated mobile number and directly into AT&T GSMS.

•URL - Reply is sent to both a nominated web address and directly into AT&T GSMS.

If a recipient replies to your message, this is the method by which it will be received. A copy of every message is stored and details can be viewed in Messages section of AT&T GSMS (i.e. INBOX).

Reply to Address

Type/paste the reply email address, phone number, URL or Inbound name. If 'INBOX' is your Reply to Address Type, this field is not required (replies will go straight into the messages inbox within AT&T GSMS.

CONSENT MANAGEMENT

Outbound Filter Type

Type of filter (Blacklist/Whitelist) to apply to the outbound contacts/list.

•None - No outbound permission filters in place.

•Blacklist - No messages will be sent to the people listed in the blacklist.

•Whitelist - Messages will only be sent to people listed in the whitelist.

Outbound Filter List

Name of the list that is used as a blacklist/whitelist. The lists are filtered to only present 'TEXT' type Lists and not 'UPLOAD' or 'AUTOMATIC'.

Consent Profile

Select a profile from the dropdown for consent management. Create a New Consent Profile in order to customize your setup.

BATCH MANAGEMENT

Batch Definition

This feature allows you to control the rate at which messages are delivered. You may want some messages delivered at the same time, and others may need to be staggered. For example, if your message contains a prompt to call a phone number, you may want to stagger delivery so that your phone system is not overloaded with calls.

Batch Size

Edit the batch size here. The default is 500 (i.e. 500 messages per batch).

Batch Interval

Edit the interval between batches here. The default is 10 seconds.

Maximum Messages

This feature is useful if you are not sure how many recipients there are in a list, but you want to limit the number of messages sent so that you don’t exceed your budget. The default is 100,000 messages.

GAMMA

Create Meeting Room

Edit the batch size here. The default is 500 (i.e. 500 messages per batch).

Message Expiry Mode

AT&T GSM features the capability to specify a lifespan for messages, meaning that they will disappear entirely from the destination device after the specified period has passed. The key difference is whether the mode is an absolute value or relative to a particular message delivery status. The default value is NEVER.

Select an option from the drop down menu:

•Absolute - Set a fixed time and date for the message to expire. The message will be removed from all destination devices at this date and time without exception.

•Never - Ignore all Message Expiry fields. The Message will remain on the destination device indefinitely, unless it is deleted by the mobile user or through use of the remote wipe function.

•Relative to Delivered - The Message Expiry Interval will be measured from the time when Message Status becomes DELIVERED.

•Relative to Read - The Message Expiry Interval will be measured from the time when Message Status becomes READ.

•Relative to Sent - The Message Expiry Interval will be measured from the time when Message Status becomes SENT.

Message Expiry Date & Time

Date and time is only required for the ABSOLUTE Message Expiry Mode. This specifies when the messages will be removed from the destination devices. For all other modes, the Message Expiry Interval Unit and Message Expiry Interval fields are used instead.

Select the date by clicking and using the dropdown calendar. Type the time in 24-hour format e.g. 13:00 = 1pm

Example: A retail enterprise is running a promotion where they want to send electronic vouchers using AT&T GSM. The promotion ends at 5pm on 06/30/2022. After this time, the vouchers are no longer valid

Result: The AT&T GSM web user sets the Message Expiry options as follows: Message Expiry Mode is set to ABSOLUTE and the Message Expiry Date is set to 06/30/2022 with a time of 17:00. This will delete all of the vouchers delivered via IP through AT&T Gloabl Smart Messaging from mobile devices at the end of the promotion period.

Message Expiry Interval Unit

If a Relative Message Expiry Mode is selected (RELATIVE TO DELIVERED, RELATIVE TO READ or RELATIVE TO SENT), an expiry period must be specified. After this period has passed, messages will be removed from the destination devices.

The Message Expiry Interval Unit indicates the unit of time you want to use for the expiry period. The default value is DAY. Select an option from the drop down menu:

Message Expiry Interval

Choose the number of Interval Units (e.g. Days) to elapse before the message expires and is deleted. This field is a numeric value between 1 and 999 (1-3 digits) and the default is 0, with a limit of 999.

Example: A web user wishes to send a AT&T GSM message to a colleague who is using the AT&T Gloabl Smart Messaging mobile app. The message will not be needed after it is read, so due to it being confidential nature it is set to delete automatically.

Result: The AT&T GSM web user sets the Message Expiry options as follows: Message Expiry Mode is set to RELATIVE TO READ and the Message Expiry Interval unit is set to MINUTE with a value of 5. This will delete the message from the receiving mobile device 5 minutes after the status has changed to READ.

Acknowledgement Required

'Acknowledgment Required' is a feature that enables a sender to request an acknowledgment from the recipients of A2P messages. If the 'Acknowledgment Required' checkbox is ticked, message recipients will be prompted with 'I Acknowledge' button on the mobile device.

Recipients needs to tap the button to send acknowledgment to the sender. Once tapped, the status of the message sent, changes from Read to Acknowledged.

Repeat Alert

Repeat Alerts provides the capability to A2P message senders to send frequent reminders to the recipients until the message has been moved from 'Delivered' to 'Read' state. The frequency of the alerts and the duration of how long you want your recipients to get alerts are configurable

Enable the check-box to send repeat alerts or frequent reminders to your destination mobile number to which the A2P message is being sent. By default, repeat alert is disabled.

Repeat Alert Duration Unit

Duration is defined to set how long the Repeat Alert will be active. This field allows you to set the unit of the duration. Duration units have the below options available:

Repeat Alert Duration

Set the duration to define how long the alerting will be active from the time you have launched the A2P message. For that duration, the recipient will keep getting the alerts. The alerts will be automatically stopped once the message has been read.

Repeat Alert Interval Unit

Define the unit of Intervals. Intervals are the frequency by which you would want to send Repeat Alerts to your recipients during the defined duration.

The units available are relative to the 'Repeat Alert Duration Unit' and display the next smaller time unit as compared to Duration. Example :

If the Duration Unit is set to Minute, the Interval Unit will show Second.

If the Duration Unit is set to Hour, the Interval Unit will show Minute.

If the Duration Unit is set to Day, the Interval Unit will show Hour.

If the Duration Unit is set to Week, the Interval Unit will show Day.

If the Duration Unit is set to Month, the Interval Unit will show Week.

If the Duration Unit is set to Year, the Interval Unit will show Month.

Repeat Alert Interval

Define the frequency by which you would want to send Repeat Alerts to your recipients.

The Escalation tab allows users to include pre-configured Escalation templates, from the list of templates, into the OMNI message order. For more information on creating Escalation templates, refer to section Escalation-Template.

Once you have filled in the necessary information as described in above steps, click on Launch. As soon as order is launched, a summary page is displayed with the order statistics and graph of the message just sent.

If instead of clicking Launch, senders click on Save As Template, the Omni message is saved as a template for future use.

Note: Each OMNI Order is linked to ONE Escalation Template. Once users choose the "Launch" option, they can no longer modify the Escalation Template for that particular order. A new OMNI Order must then be created with a new Escalation Template.

Send Omni Rich Message

Send Omni Rich Message