Campaign Tools > Inbound > Inbound

Whether you wish to collect information, run a quiz, competition or survey, and/or charge a fee for your service will affect the design and flow of your Inbound Campaigns.

Therefore it is crucial that you take the time to answer these questions before you start setting up an Inbound Order:

✍What is the purpose of your Order?

✍How will you structure the Order?

✍What messages will you use?

✍How will your messages flow?

✍What information do you wish to collect?

Here are some scenarios and uses for you to consider:

1) One Access Number, Multiple Choice (A quick and simple 2-4 question quiz)

For example, Text A, B or C to 1900111222

2) One Access Number, Multiple Quiz, Multiple Choice (Promote a single easy to remember number and run

multiple quizzes)

For example:

Question 1: Which car do you like?

Text Car A to 1900111222

Text Car B to 1900111222

Text Car C to 1900111222

Question 2: What color car do you prefer?

Text color Red to 1900111222

Text color Blue to 1900111222

Text color Green to 1900111222

3) Multiple Access Numbers, Multiple Choice (Used to track responses by number)

For example:

Question 1: Which Car do you like?

Text Car Mazda to 1900111222

Text Car Honda to 1900111223

Text Car Ford to 1900111224

Question 2: Based on the Car: Which Model Car do you like?

Text A for "Mazda3", B for "Mazda6" or C for "CX-9" to 1900111222

Text A for "Civic", B for "Accord" or C for "Odyssey" to 1900111223

Text A for "Falcon", B for "Territory" or C for "Focus" to 1900111224

Note: Alternatively you can use different numbers to track responses by location, marketing channel (print/TV/online) etc. for measuring ROI and compare different media audiences favorite car types.

4) One Access Number, Multiple Questions (Feedback/Survey Example)

For example:

•“Text START to 1900111222 to take the Survey” is displayed as a print/TV or online ad.

•People who see the ad respond by Texting START to 1900111222.

•Inbound+ automatically sends them the Q1 Message.

•The mobile user gets the Q1 Message and responds with a A, B or C.

•Inbound+ automatically sends them the Q2 Message.

•The mobile user gets the Q2 Message and responds with a A, B or C and so on etc..

•After all the questions have been answered, Inbound+ automatically sends them the Thankyou Message.

5) One Access Number, Multiple Questions (Premium Quiz/Competition Example)

For example:

•“Text START to 1900111222 to take the Quiz” is displayed as a print/TV or online ad.

•People who see the ad respond by Texting START to 1900111222.

•Inbound+ automatically sends them the Q1 Message.

•The respondent gets the Q1 Message and responds with a A, B or C. If they get the answer correct they are automatically sent the next message and so on.

•If anytime a respondent answers a question incorrectly the quiz ends and they are sent a Try Again Message (I.e. Sorry you answered wrong. Reply with START to start again.)

•If the respondents answers all the questions correctly Inbound+ can add them to a winners list (everyone who passes wins) or run a competition draw to determine the winner (everyone who passes has a chance to win).

6) Single Access Number, Single Question (Loyalty Program/News Update Registration Example)

For example:

•“Text VIP to 1900111222 to join our VIP program and be first to receive our special deals by SMS”

•“Text FASHION to 1900111222 to receive shop specials and sales info by SMS”

•“Text TENNIS to 1900111222 to receive the latest Tennis Scores by SMS”

•“Text WEATHER to 1900111222 to receive today’s weather forecast by SMS”

•“Text EVENTS SYDNEY to 1900111222 to be updated of upcoming Events in Sydney by SMS”

Inbound - Order Planning

Inbound - Order Planning