<< <%SKIN-STRTRANS-SYNCTOC%> >> eMailer - Application Overview |
Note: The following is to be considered while setting up GSMS Email
SPF records to prevent Spoofing
When using Emailer Users must add an SPF (Sender Policy Framework) record to prevent email spoofing, it prevents spammers from pretending to send emails that appear to come from your domain.
Adding an SPF record to your domain host will help recipients know where the emails have come from, providing reassurance that they aren't being spoofed. This is important to ensure email deliver-ability.
Add an SPF record to your domain host
In order to secure GSMS Email, update User's DNS records and add an SPF TXT record that lists the mail servers that can send email from User domain, mimicking the scenario as if the message is sent from a server that is not in User's SPF record. The recipient's server may consider this as spam and the email will end up in the recipient's spam folder.
Users need to add the following SPF record:
v=spf1 ip4:<IP Address 1> ip4:<IP Address 2> ip4:<IP Address 3> ip4:<IP Address 4> ip4:<IP Address 5> ip4:<IP Address 6> etc.
User's new SPF record update normally takes effect within 48 hours.
Users are to get in touch with the Customer Support Team for their specific IP values.
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Features
Schedule campaigns
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Scheduling one-off and recurring email orders is easy with AT&T GSMS eMailer+. Orders can be sent immediately, periodically (hourly, daily, weekly etc.), during weekdays/weekends, or anytime in the future.
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Manage contacts, groups & lists
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Provides full contact management capabilities enabling you to quickly and easily add, edit, manage and delete contacts, lists and groups online. AT&T GSMS eMailer+ supports lists of up to 1 million recipients in a single broadcast.
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Send Personalized emails
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Supports mail merge, allowing you to send personalized and customized emails to your subscriber base.
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Send emails with attachments
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Allows you to send emails with attachments (20MB size limit applies).
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Create and Send HTML emails
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Provides an in-built HTML email editor allowing you to create, edit and preview HTML email messages.
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Automated web forms
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Provides 'Subscribe' and 'Unsubscribe' pages in order to build your marketing and loyalty lists.
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Email Templates |
Allows you to create templates from new and existing emails. Templates save you the time and hassle of re-writing the same emails, and can be easily tailored to suit your organization’s corporate branding and email layout.
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Control Message Delivery Rates
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Lets you control the rate at which email messages are delivered with batching and throttling controls. This is particularly useful if you have limited staff and resources to handle incoming voice calls.
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Blacklist/Whitelist Filtering
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Enables emails to be passed through blacklist and whitelist filters. When a blacklist is used, any contacts included on the blacklist are excluded; if a whitelist is used, emails will only be sent to the contacts listed on both the contact list and the whitelist.
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SPAM Compliance
AT&T GSMS eMailer(+) complies with Australia’s SPAM laws including:
•The ability to add subscribe and unsubscribe links into emails.
•The system manages subscriptions and unsubscribes.
•Unsubscribers will be automatically added to a blacklist.
Common Reporting Across AT&T GSMS
Campaign Monitoring and Statistics
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AT&T GSMS eMailer(+) provides real-time statistics for live monitoring and tracking of email campaigns. Available metrics available include: Messages Sent, Delivered, Bounced, Opened, Number of Subscribers, Number of Unsubscribed.
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Real Time Reporting
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AT&T GSMS eMailer(+) enables you to search and create customized reports from within the same portal as your SMS communications.
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Both text-based and graphical reports can be exported to a CSV (Comma Separated Value) file for tracking and analysis.
Use Cases
Retail
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Many customers like to be updated about the latest promotions and special offers. By deploying AT&T GSMS eMailer, organizations are able to directly update their customers on the latest deals without the need for costly print advertising.
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Marketing Agencies
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Marketing companies with AT&T GSMS eMailer are able to send campaigns not only for themselves, but on behalf of their clients as well.
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Clubs
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Clubs cannot exist without their members. AT&T GSMS eMailer allows clubs to provide members with new service and event information to drive member involvement and attendance.
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Hotel Chain
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Update your guests with special offers and associated redemption vouchers to increase sales and customer loyalty.
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Businesses
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Keep people in the loop by communicating company news, events and key dates to your your customers, suppliers and staff with AT&T GSMS eMailer.
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Bill Payments
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Simplify bill payments requests by using a single email template with mail-merged user data to create personalized payment requests with AT&T GSMS eMailer.
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Enabling AT&T GSMS eMailer / eMailer+
AT&T GSMS eMailer functionality is available under the licenses:
•AT&T GSMS eMailer
•AT&T GSMS eMailer+
•AT&T GSMS Campaign Manager license (eMailer / eMailer+ )
•AT&T GSMS Campaign Manager+ license (eMailer and eMailer+ )
Please contact your AT&T GSMS Account Executive or email help@sopranodesign.com for more information on AT&T GSMS eMailer.