eMailer - Best Practises in Email communications

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eMailer - Best Practises in Email communications

 

Subject

To comply with international spam guidelines your subject should be in the format:

 

[<<COMPANY NAME>>] <<SUBJECT LINE>>

 

Some territories require that the email Subject starts with "<ADV>" if the message is related to advertising.

 

Example:

 

"[AT&T] Smarter ways of being mobile"

 

 

Reply Address

If you do not expect any email replies from the email broadcast set the 'Reply' address as:

 

no-reply@<domain.com> or donot-reply@<domain.com>

 

If your open rate is lower than expected using a no-reply address try using a valid group mailbox as described in 'Valid Reply Address' section.

 

 

Valid Reply Address

Create an email address and blast all emails from that particular email to allow 2-way communication. Avoid using no-reply@domain.com.

 

Setting up a valid mailbox comm-feedback@domain.com

 

 

Standard Header

 

Having trouble reading this email? View it on your browser.

You're receiving this newsletter because you are a customer of "ZZZZZ".

Not interested anymore in receiving our emails  anymore? Unsubscribe here
To ensure delivery to your inbox, please add {reply email address} to your address book

 

 

 

Or

 

 

 

You're receiving this newsletter because you are a customer of "ZZZZZ".
Having trouble reading this email? View it on your browser. Not interested anymore? Unsubscribe Instantly.

 

 

 

Within the header, it is good to include:

 

•Why the person is receiving the email, whether because they are a customer, they have entered a loyalty program or they have directly subscribed for the information.

 

•A copy of the email on your web server to eliminate mail client anomalies. This also leads customers onto your portal for further engagement.

 

•'Opt-out/ Unsubscribe' functionality as mandatory. It is good practise to put this in the header and footer of the email communications.

 

 

Standard Footer

 

Not interested anymore? Unsubscribe Instantly.

 

<<Details of the Company sending the email including>>

<<Business Address and contact details as well as registered business number>>

<<Any Copyright / Trademark Details associated with the material>>, All rights reserved

We respect your right to privacy - <<Privacy Policy Web Page Link>>

 

 

 

Spam Key Words

Keywords often trigger spam filters, so it is best to avoid the use of them, especially in the 'Subject:' field. Examples include:

 

•here!

 

•today!

 

•fingertips!

 

•online!

 

•shipping!

 

•available

 

•medications

 

 

Clean your Lists

If someone has not responded within 4-6 months ie opened or replied, it may be worthwhile sending your contact an automated update to have them confirm what groups they want to be a member of.